Sachin retired from the ODI format of the game last week. I am not going to talk much about the inappropriate timing not just because he deserved a farewell match but also that the much needed media attention for the atrocities being committed towards women in the capital is getting unethically shared. Presently, the rape issue requires undivided attention and focus to nail down the culprits and set an example to prevent such heinous crimes from getting repeated.
On a completely different tangent, I want to talk about the possibility of the dilution of brand value of Sachin Ramesh Tendulkar post retirement. In my opinion, he is safe for another few years and maybe even benefit let alone dilution. The dilution would possibly be visible after some years, when there would someone remotely close to achieving what this little guy has achieved. I would highlight 3 points to put forward what I think.
Firstly, quite honestly, the nation loves him. He is more than a brand. Of all the cricket that I have watched, I have hardly seen people, the so-called consumer, ever shunning him. Even when the little champ was going through the worst of times, people stood by him. We wanted him to play just one more to prove his mettle. The point to note is that there is special attachment that every Indian feels with Sachin. He has been role models for millions and not just the ones aspiring to become cricketers. He has added unparalleled humility to the very sense of success. And this will get more air , now that he is officially retired people would want to see him more. The withdrawal symptoms you see. They would want more of him , be it through advertisements if not on the field.
Secondly, in my opinion he would reinvent himself. Both in terms of being associated with the game and also being more open to other domains like movies, TV shows , chit-chat pre-match shows thus making him more visible in the common media space. It will not be only about cricket then. It was never only about cricket in India. There is bollywood, the TV, and million other ways which Sachin could drive towards if not Kingfisher beer.
And lastly, I have been reading about how most of the ad contracts are ending in 2014 and there are bleak chances that they may get renewed. Please do not forget the 'magic' of the IPL. Sachin has shown tremendous potential even in the shortest formats of the game. Another semi-finals for MI and the advertisements would be left wondering of that ad contract.
Advertisements are driven by human psychology. And till the time Sachin is embedded there, in a very positive taste not just as a cricketer but also as a gentleman, people would love to watch him. This may take a hit couple of years down the line, but not quite quickly.
On a completely different tangent, I want to talk about the possibility of the dilution of brand value of Sachin Ramesh Tendulkar post retirement. In my opinion, he is safe for another few years and maybe even benefit let alone dilution. The dilution would possibly be visible after some years, when there would someone remotely close to achieving what this little guy has achieved. I would highlight 3 points to put forward what I think.
Firstly, quite honestly, the nation loves him. He is more than a brand. Of all the cricket that I have watched, I have hardly seen people, the so-called consumer, ever shunning him. Even when the little champ was going through the worst of times, people stood by him. We wanted him to play just one more to prove his mettle. The point to note is that there is special attachment that every Indian feels with Sachin. He has been role models for millions and not just the ones aspiring to become cricketers. He has added unparalleled humility to the very sense of success. And this will get more air , now that he is officially retired people would want to see him more. The withdrawal symptoms you see. They would want more of him , be it through advertisements if not on the field.
Secondly, in my opinion he would reinvent himself. Both in terms of being associated with the game and also being more open to other domains like movies, TV shows , chit-chat pre-match shows thus making him more visible in the common media space. It will not be only about cricket then. It was never only about cricket in India. There is bollywood, the TV, and million other ways which Sachin could drive towards if not Kingfisher beer.
And lastly, I have been reading about how most of the ad contracts are ending in 2014 and there are bleak chances that they may get renewed. Please do not forget the 'magic' of the IPL. Sachin has shown tremendous potential even in the shortest formats of the game. Another semi-finals for MI and the advertisements would be left wondering of that ad contract.
Advertisements are driven by human psychology. And till the time Sachin is embedded there, in a very positive taste not just as a cricketer but also as a gentleman, people would love to watch him. This may take a hit couple of years down the line, but not quite quickly.
